Retail Store

the blue charm boutique retail store

The Blue Charm Boutique
501 Grand Ave NW Fort Payne, AL 35967
(256)-979-1054

        Raise your hand if you love shopping but struggle to decide if an outfit looks cute paired together or even looks good on! If you answered, YES (which has been all of us at one point,) then the Blue Charm Boutique is the place for you.

        While shopping online through our website and free app is quick and on the go, nothing beats a shopping trip with your besties to unwind after a long week. We invite all Blue Charm customers to visit our boutique located in Fort Payne, Alabama. 

        Here, you can visit us with your girlfriends for a seamless shopping experience. Come in to try on the cutest outfits and find the perfect accessories to match. We have something for every occasion. Date night? We have the perfect blouse! Church on Sunday? We have a modest dress just for you! Work attire? We have business casual, but cute tops! Lazy Saturday? We have the softest top for lounging!

        The Blue Charm Boutique has a wide selection of high-quality apparel, jewelry, body care, and so much more that is offered at affordable prices. New items arrive almost weekly at The Blue Charm that keep you wanting to return for more. 

        Please stop by today by shopping in person and let one of our experienced sales team member style you the perfect outfit for your upcoming event or outing.

The blue charm boutique fort Payne
The Blue Charm Boutique
501 Grand Ave NW Fort Payne, AL 35967
(256)-979-1054
   
Monday - Friday: 10am - 5pm
Saturday: 10am - 4pm
Sunday: CLOSED